澳洲Tourist代寫:遺產文化旅游的開發與游客體驗

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  • 遺產和文化旅游業是世界各地許多旅游目的地新興的旅游業發展的關鍵部門之一(Richards 2007)。理查茲(1996年,第24頁)認為,文化旅游的概念和定義是,人們需要滿足自己的文化需求,所以他們會去旅游目的地收集相關信息。從技術上講,文化可以被描述為人們的想法,人們的行為和人們的創造。因此,文化是人們的思想和生活方式以及這些過程所產生的產品的一種過程(Richards 2001)。在旅游業中,文化遺產旅游商品化是文化活動在旅游市場上的包裝。(姆拜瓦,J.E.,2011年)
     
    Rathore Nisha(2012)指出,不同類型的旅游有不同的影響。從治理的角度來看,政府必須從旅游活動中對社會、文化和環境產生非常嚴重的負面影響。管理者的目標應該是使遺產旅游在經濟和環境上都可持續發展,因此,從管理的角度來說,環境和承載力的計算是兩個重要的因素。
     
    然而,使用旅游體驗的方式對遺產商品化程度較低,可能會導致一種評論,即遺產被視為一種表演,而不是文化。因此,許多遺產目的地需要開發,使其適合市場,并能為游客體驗。事實上,遺產商品化需要更多的發展,因為在一些目的地,遺產只是作為一個吸引人的設施,如購物或餐飲(Frost,2006)而不是主要目的地的訪問。因此,Jennifer L et a L(2013)指出,一些旅游目的地需要更高水平的旅游體驗,但即使對旅游者來說具有中等或高體驗價值,也不能成為主要目的地;而在其他旅游目的地,遺產資產很重要,應該是旅游業的高峰體驗。對Bendigo案例的研究表明,任何單一的遺產資產商品化旅游體驗方法都不能受到利益相關者的歡迎。這兩種體驗都需要融合在一起,才能為游客創造更好的正面效果。

    澳洲Tourist代寫:遺產文化旅游的開發與游客體驗

    Heritage and cultural tourism are one of the key sectors of tourism development emerging in many destination areas around the world (Richards 2007). According to Richards (1996, p. 24), the concept and definition of cultural tourism are that the persons need to satisfy their cultural needs, so they go to the tourism destination to gather relevant information. Technically, the culture can be described as what people think, what people do and what people make. Culture is therefore a type of process for the ideas and ways of life of people, and the products made by these processes (Richards 2001). In tourism, commoditization of culture and heritage tourism is the packaging of cultural activities in the tourist market. (Mbaiwa, J. E., 2011)
    Rathore Nisha (2012) point out those different types of tourism has different effects. From the governance side, the governor must take the negative impact of the social, cultural and environmental from tourism activities very serious though is not intentional. The aim of a manager should be to make heritage tourism being sustainable development for both economic and environmental; therefore, from managing side, the calculations of environment and carrying capacities are two important factors. 
    However, a less degree of commoditization of heritage using the way of tourist experience can lead to a comment that the heritage is being viewed as a show rather than culture. Therefore, many heritage destinations need development to make them suit for the market and can be experienced by visitors. In fact, commoditization of heritage needs more development because in some destinations, the heritage just act as an attractive facility for others like shopping or dining (Frost, 2006) rather than being the main purpose of the visit. Therefore, Jennifer L et al (2013) pointed out that some destinations need a higher level of tourist experience but cannot be the main purpose even it is with moderate or high experiential value for tourists while in other destinations, the heritage assets are important and should be the peak tourist experience of tourism.  The study of a case of Bendigo shows that any of single tourism experience methods of the commoditization of a heritage asset cannot be welcomed by stakeholders. Both types of experience need to be integrated together in order to create a better positive effect for tourists. 

    澳洲Tourist代寫:遺產文化旅游的開發與游客體驗

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